We asked, you ANSWERED.
Campaign Update
In anticipation of potential new regulations for Insurance Brokers due to the upcoming ASIC review, we think its timely to build awareness of the importance of Insurance Brokers.
We ran some ideas around the messaging of a marketing campaign by you. Thank you to the hundreds of you that provided your thoughts. This is what you had to say.
Your commentary
All in all, the broker community were enthused and excited with the theme and purpose of the campaign. The feedback supplied has proven invaluable in fine tuning the messaging, and look and feel. These were the three top suggestions:
- Keep the messages positive
- Use different imagery, no stock photography
- Promote our benefits
Your favourite key messages/themes:
- Peace of mind
- Claims assistance
- Expertise/Advice
- Insurance Brokers work for you
What happens next
We are working on the creative elements of the campaign which will consist of digital banner advertising and dynamic video content.
Our technology will enable us to push these elements to our client database of over 400,000 companies via Google Ads, YouTube, LinkedIn and Facebook. We will also target businesses using these platforms to conduct research on insurance products.
The campaign will launch in early 2020. At this time, we will make all of campaign creative campaign elements available to you to use as you please.
Behind the scenes - Stay Tuned
